Search Strategy. Structured for Growth
Clear direction. Commercial focus.
Built for Google, AI, and long-term authority.
How I Build Search Systems
Strategic Architecture
Most SEO focuses on pages. I design structured search systems that compound over time – aligning intent, structure, and commercial impact.
AI-Ready Visibility
Built for Google and AI engines.
Structured data, entity signals, and liftable definitions designed for zero-click and citation visibility.
Commercial Focus
I work in markets where one client matters.
High-value industries. Low-volume keywords. Long-term authority.
Recent Work
I work with ambitious businesses in high-value markets,
building structured search systems that compound over time.
Broster Buchanan
Strategic repositioning for high-value recruitment markets.
Designed and implemented structured search architecture for private equity and executive search positioning – driving clearer positioning and higher authority signals.
Creature Courage
Strategic pivot: B2C therapy to B2B organisational positioning.
Built dual-audience site architecture, restructured service silos, and aligned strategy to commercial expansion.
How Strategic Engagement Works
Who This Is For
I work with founder-led consultancies, executive search & recruitment specialists, and high-value professional services – where one strategic client materially moves the meter.
Phase 1 – Diagnosis – Uncover hidden barriers and growth opportunities
Technical audit. Competitive landscape. Intent mapping.
Phase 2 – Architecture Design – Build a durable search infrastructure
Pillar-cluster modelling. Internal linking structure. Structured data strategy.
Phase 3 – Execution & Oversight – Activate and track performance
Implementation roadmap. Performance tracking. AI optimisation.
Phase 4 – Growth Compounding – Compound visibility into revenue
Authority consolidation. Market positioning refinement.
I work with ambitious SMEs who want structured, long-term search growth.
If you’re looking for quick wins or tactical SEO fixes, I’m probably not the right fit.